Goodjobryan is a graphic design studio, working alongside artists, brands and founders, to create an honest and vibrant expression of their mission. Open for business, offering design and art direction services. From the desk of Ryan Lewis.
I was contracted by Insomniac to lead the visual identity for BASSRUSH Arizona, developing a collage-driven design system rooted in vintage sci-fi and DIY punk aesthetics. The artwork combined cosmic textures, desert imagery, and layered analog elements to reflect the Arizona setting and the raw energy of the bass scene. Assets spanned lineup posters, artist graphics, signage, and social content, with a shared system also built to connect BASSRUSH and NIGHT TRIP under one cohesive visual thread.
discipline: Festival Campaign | Visual Design System
I designed and developed a custom website for Rubber Ring Films, integrating their new visual identity into a sleek, cinematic digital experience. The site features custom-coded interactions, subtle Easter eggs, and a streamlined portfolio interface that showcases their award-winning documentaries and feature films. Built to be both visually engaging and functional, the redesign increased site traffic by 38% in its first three months.
discipline: Visual Design System | website design
I developed the key art and promotional assets for Mosolov’s Suitcase, Matthew Mishory’s documentary on forgotten Soviet composer Alexander Mosolov. The visual identity drew from mid-century Eastern European film posters, blending archival imagery with bold typography. The system was adapted for theatrical one-sheets, digital campaigns, and festival submissions for a cohesive presence across all platforms.
discipline: Film Key Art | Integrated Campaign
I was commissioned by Rubber Ring Films to develop the key art for the feature documentary Who Are The Marcuses?. The final visual identity balanced a strong focal point, bold typography, and clean composition for a cinematic look. The artwork was designed to live seamlessly within streaming platform interfaces while anchoring the film’s marketing.
discipline: Film Key Art | Integrated Campaign
I was commissioned by Rubber Ring Films, a production company known for award-winning documentaries and feature films, to lead a complete rebrand. The new visual identity features a modern logo system, distinctive orange accent color, and comprehensive brand guidelines applied across print, digital, and on-set assets. The rebrand extended to a custom-coded website with interactive details, resulting in a 38% increase in traffic within the first three months.
discipline: Visual Design System | creative Direction
I led the creative direction for Chaos’ capsule collection, blending bold new designs with their established brand identity. My role spanned concept development, design, and production management for t-shirts, hoodies, and slipmats. The result was a cohesive, high-impact collection embraced by both the client and their audience.
discipline: Merchandise Collection | Creative Direction
I directed the visual rollout for Calvin Harris’ Promises single, creating cohesive album artwork and exclusive merchandise. For the Promises Remixes, I designed unique covers for seven remixes while maintaining a unified style, and produced a capsule collection for his Ibiza Summer Residency at Pacha. Careful coordination with Calvin’s team ensured seamless execution across vinyl, digital platforms, and apparel.
discipline: Single Artwork | vinyl packaging | Creative Rollout
I directed the visuals for Deadmau5’s Saved mixtape and We Are Friends Vol. 5, integrating smoky elements into the iconic Mau5head design. Each project had its own identity while sharing a cohesive visual language. The artwork was executed across both digital and physical formats, maintaining brand consistency.
discipline: Single Artwork | Creative Rollout
I led creative direction and production for Tiësto’s God Is a Dancer acoustic release, remix package, Miami Music Week pop-up branding, and Formula 1 Mexico Grand Prix custom jacket. Each project was tailored to its unique context while staying true to Tiësto’s brand identity. Deliverables spanned digital assets, merchandise, and event-specific designs.
discipline: Single Artwork | Creative Rollout
As creative director, I oversaw all aspects of four:fifteen.am’s branding, merchandise, and retail experiences. Projects included collaborations with Les Tien and Bakar, as well as concept shop build-outs at Selfridges and Brown Thomas. I managed design, production, and execution to deliver a cohesive, immersive brand presence.
discipline: Brand Identity | Creative Direction | merchandise collection
A curated collection of past projects spanning music, fashion, activism, and retail. Showcasing work across merchandise collections, tour campaigns, album and vinyl packaging, experiential retail design, single artwork, advocacy initiatives, and brand collaborations — a portfolio designed to adapt seamlessly across mediums and industries.
discipline: Visual Design System | Creative Direction | Campaign Design | Retail & Experiential Design
this is who i am.
Hi, I’m Ryan.
With over a decade of experience in art direction, I bring expertise in integrated visual branding across music, live events, film, and digital platforms. Through my creative studio, GOODJOBRYAN, I’ve worked with high-profile clients such as Insomniac, Rubber Ring Films, Calvin Harris, deadmau5, and Tiësto—delivering cohesive creative that translates seamlessly across digital, print, and physical spaces. My projects range from creating the full visual identity system for Insomniac’s 2025 BASSRUSH Arizona festival to producing album campaigns for Calvin Harris that earned two platinum records.
I unite creative vision with precise execution, guiding teams through fast-paced timelines and ensuring every stage runs smoothly from idea to delivery. Recent projects range from large-scale event branding to visual identity systems for music, film, and cross-industry brand campaigns. I bring inventive solutions and a balance of creative vision with production expertise, ensuring every project is visually compelling, strategically aligned, and flawlessly executed.
This is what I know.
➔ Art Direction
➔ Creative Direction
➔ graphic design
➔ Brand identity Design
➔ Merchandise Design
➔ creative marketing
➔ website creation
➔ film key art
➔ project management