selected archive
I led the evolving visual identities for Jaden Smith’s albums SYRE, ERYS, and CTV:3 Cool Tape Vol. 3. From gradients to bold graphics and psychedelic motifs, each release had its own style while maintaining brand continuity. The visuals spanned vinyl packaging, posters, and digital campaigns.
discipline: vinyl Packaging | Creative Rollout
I managed the design, branding, and production for Mark Tuan’s The Other Side album packaging and Spring/Fall 2023 Asia Tours. The cohesive visual identity was carried across physical products, tour promotions, and social media content. All deliverables aligned with Mark’s vision and elevated fan engagement.
discipline: vinyl Packaging | Creative Rollout
I led the creative direction for Chase & Status’ North American tour branding, developing posters, social media assets, and promotional materials inspired by the aesthetic of a fan’s poster-covered bedroom. The campaign balanced a consistent identity with flexibility for different platforms. Tight production management delivered assets on time and drove strong fan engagement.
discipline: Tour Branding | Creative Rollout
I created bold festival merchandise for Gewah’s events including Parklife and Hideout, with designs made to stand out in high-energy settings. Overseeing both creative and production phases, I ensured each product resonated with festival-goers while meeting brand standards. The merchandise reflected the festival spirit and was well received by audiences.
discipline: Merchandise Collection | creative Direction
I oversaw design and production for multiple Paper or Plastic collections, including Ibiza, Year of the Dragon, and Valentine’s Day capsules. Each project had a distinct visual style — from coastal tones to bold festive reds and playful airbrush graphics — while maintaining brand cohesion. All designs translated seamlessly from concept to final product, earning strong client approval.
discipline: Merchandise Collection | creative Direction
I was commissioned to lead the creative direction for Black Out The Vote: Run for Black Lives, creating a visual identity inspired by hand-painted signs and vintage civil rights marching posters. The bold typography and striking imagery were designed to feel both timeless and urgent. Hundreds of posters were produced, displayed throughout a Los Angeles art gallery, and used to rally voter participation and support for racial justice.
discipline: Advocacy Campaign | Creative Direction
