for me the action is the juice:
black out the vote
social awareness campaign
Overview:
I collaborated with community leaders Vizion Jones and Jen Bui on Black Out The Vote: Run for Black Lives, a grassroots campaign aimed at mobilizing voter participation and advocating for racial justice. My role was to lead the creative direction and visual execution, ensuring the message was both impactful and unmissable.
Responsibilities:
Creative Direction & Concept Development — Designed a bold visual language centered on striking imagery, powerful quotes, and clear calls to action.
Poster Design & Production — Created hundreds of posters for print and distribution, balancing strong typography with evocative visuals to inspire action.
Exhibition Presentation — Oversaw the transformation of a Los Angeles art gallery into a visual statement of solidarity, using the posters to create an immersive, rallying environment.
Outcome:
The campaign’s visuals amplified the urgency of the movement, turning each poster into a rallying cry for social change. The gallery installation became a powerful physical manifestation of the campaign’s message, fostering engagement and conversation around voting rights and racial justice.
