for me the action is the juice:
Rubber Ring Films
website build
Overview
I designed and developed a custom website for Rubber Ring Films, a film production company known for its award-winning documentaries and feature films. The goal was to translate their newly reimagined visual identity into a cinematic digital experience that reflected the prestige of their work while providing a clean, intuitive platform for showcasing their portfolio and news.
Responsibilities
Website Design & Development — Created a fully responsive site with a streamlined structure and clean typography that aligned with the new brand identity. Integrated the brand’s distinctive orange accent color for visual consistency.
Custom-Coded Interactions — Built unique interactive elements, hover states, and subtle motion design to give the site a premium, cinematic feel.
Easter Egg Features — Designed hidden visual elements throughout the site — from unexpected image reveals to playful transitions — rewarding exploration and encouraging repeat visits.
Content Presentation — Developed flexible templates for showcasing both documentaries and feature films, allowing the site to adapt to future projects without losing visual cohesion.
Outcome
The redesign elevated Rubber Ring Films’ digital presence, creating a unified brand experience across print, physical, and digital touchpoints. Post-launch, the site saw a 38% increase in traffic within the first three months, with positive feedback from industry peers on its clarity, interactivity, and cinematic presentation.
